MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and onli